Page 1 – Introduction and Scope
Welcome to the TruelyNFT platform. We understand the importance of privacy to our users and are committed to protecting their personal information and data security while providing digital asset and NFT services. This Privacy Policy (hereinafter referred to as the “Policy”) clearly explains how TruelyNFT collects, uses, stores, discloses, and protects user information.
Scope
This Policy applies to all individuals and institutions who visit, browse, or use the TruelyNFT platform, including but not limited to creators, collectors, and partners. Regardless of whether you complete registration or transactions, your use of the platform’s services constitutes your agreement to be bound by this Policy.
User Acknowledgement
By using this platform, you consent to our collection and processing of your information in accordance with this Policy. If you disagree with any or all of this Policy, please cease using the platform immediately.
Policy Updates
TruelyNFT reserves the right to modify this Policy at any time to adapt to business development and changes in laws and regulations. The updated Policy will be posted on the platform and will take effect from the date of posting. Your continued use of the platform after the update constitutes your acceptance of the new terms.
Page 2 – Categories of Information Collected
To provide and optimize services, TruelyNFT may collect the following types of information:
Registration Information
Includes name, email address, contact information, country of residence, and the wallet address connected to the user.
Transaction Information
Includes records of NFT minting, purchase, sale, and transfer on the platform. Due to the public nature of the blockchain, these transactions are permanently stored and accessible to anyone.
Technical Information
Includes the user’s IP address, device model, browser type, operating system version, access time, cookies, and related tracking data.
Compliance Information
To meet legal requirements such as KYC (Know Your Customer) and AML (Anti-Money Laundering), the platform may collect identification documents, proof of address, or other verification documents.
Interaction Information
Includes user feedback on the platform, customer service communication records, and content of community activities participated in.
The platform collects the above information only to the extent legal, proper, and necessary, and adheres to the principle of minimization to avoid excessive collection.
Page 3 – Information Collection Methods
TruelyNFT collects user information through the following channels:
User-Provided Information
When users register an account, link a wallet, upload a work, or participate in a transaction, they proactively submit relevant information.
Automated Collection
As users use our services, the platform automatically collects access logs, cookies, device identifiers, and related operational data for security monitoring and service optimization.
Third-Party Sources
Where required by law and with user authorization, the platform may obtain necessary information from third parties (such as payment service providers and identity verification agencies) to complete transactions or meet compliance requirements.
Publicly Available Sources
The platform may collect necessary information about users from legally available, publicly available sources (such as blockchain explorers and government public data).
All information collected is based on the principles of transparency and necessity. TruelyNFT will not collect personal data unrelated to the service without the user’s consent.
Page 4 – Use of Information
TruelyNFT collects user information primarily to ensure the normal operation of the platform and service delivery, and to provide users with a safe, compliant, and efficient experience. Specific usage methods are as follows:
Service Provision
Used for core functions such as account registration, identity verification, wallet binding, NFT minting, and transaction execution.
Security Protection
Identify unusual activity by analyzing logs, device identification, and access patterns to prevent fraud, hacking, and other illegal activities.
Compliance Review
To fulfill KYC (Know Your Customer) and AML (Anti-Money Laundering) obligations and ensure the platform complies with applicable laws, regulations, and regulatory requirements.
Optimization and Improvement
Analyze usage data to improve platform performance, user interface, and service processes, thereby enhancing the overall experience.
Communication and Notification
Use contact information to send users important announcements, update notifications, or security alerts when necessary.
Market and Research
With user authorization, the platform may use anonymized data for market analysis, research, and industry trend exploration, but this will not disclose personal user identities.
Page 5 – Data Storage and Security
Storage Location
User information will be stored on servers designated by the platform. Some data may be stored in overseas data centers to support global services. Blockchain Features
User transaction records and NFT metadata are immutably stored on the blockchain, with no restrictions on deletion or modification.
Security Measures
The platform employs multi-layered security mechanisms, including data encryption, firewalls, access controls, and security audits, to mitigate the risk of unauthorized access or leakage.
Retention Period
User information is retained only for as long as necessary to fulfill the purpose for which it was collected. After that, it will be deleted or anonymized. This does not apply to public blockchain data.
Emergency Response Mechanism
In the event of a data breach or security incident, the platform will promptly implement remedial measures and notify users and relevant authorities as required by law.
Page 6 – Information Sharing and Disclosure
TruelyNFT respects and protects user privacy and will not sell or illegally share user data with third parties, except in the following circumstances:
Service Providers
For payment processing, identity verification, cloud storage, and other processes, some necessary data may need to be shared with authorized service providers.
Legal Requirements
The platform is obligated to cooperate with law enforcement agencies and regulatory agencies in providing relevant data upon legitimate requests.
Business Cooperation
With user consent, the platform may share information with brands, art institutions, or other partners for cross-border collaboration and compliant use.
Internal Management
The platform may share data among subsidiaries or affiliated companies to unify management and optimize services.
Risk Control
To prevent fraud, illegal transactions, or ensure asset security, the platform reserves the right to share relevant risk information when necessary.
TruelyNFT commits to ensuring that any information sharing is based on the principles of lawfulness, necessity, and minimization, and that third parties also comply with data protection obligations.
Page 7 – User Rights
TruelyNFT respects users’ right to control their personal information and provides the following rights:
Right of Access
Users can access their personal information stored on the platform at any time, including registration information, transaction records, and wallet binding information.
Right of Correction
If users find their information incomplete or inaccurate, they may request a correction or update.
Right of Deletion
Users may request deletion of their personal information (except for data that is immutable on the blockchain), and the platform will process the request promptly within the legally permitted scope.
Right of Data Portability
Users may request an electronic copy of their personal information for migration or import into other services.
Withdrawal of Consent
Users may withdraw their consent for specific information processing at any time, but withdrawal may affect the normal operation of some platform features.
Complaints and Appeals
If users believe the platform has violated our privacy policy, they may file a complaint with the platform or relevant regulatory authorities.
Page 8 – Cookies and Tracking Technologies
Cookie Definition
Cookies are small text files stored by the platform on a user’s device to record preferences and browsing habits.
Purpose
Used to improve user experience, analyze browsing behavior, ensure security, and conduct legitimate market analysis. User Management
Users may choose to disable or delete cookies, but this may limit some functionality.
Third-Party Tracking
The Platform may use third-party analytics tools to collect anonymous data for service improvements and market trend research, ensuring that no personal identities are disclosed.
Page 9 – International Transfer
Cross-border Data
To support global services, user information may be transferred to overseas servers, including blockchain nodes or Platform partners.
Legal Protection
The Platform ensures that cross-border transfers comply with applicable laws and regulations and implements encryption and security measures to protect data security.
User Consent
By using the Platform’s services, users consent to the necessary international transfer of their information.
Special Protection
For users in regions with special legal protections, the Platform will implement additional measures to ensure data security and privacy rights.
Page 10 – Policy Updates and Contact Information
Update Mechanism
TruelyNFT will update this Privacy Policy from time to time based on business development, legal and technological changes, and will announce this on the Platform.
Effective Notice
The updated policy will take effect from the date of publication. Continued use of the Platform constitutes acceptance of the updated policy.
The platform encourages users to regularly review the privacy policy to learn about the latest changes in information processing methods.
